apollo sales ai

Finally, sales AI that actually works

All the benefits of AI, none of the complexity. Sell smarter and stay in control with AI that’s built on the best data.

A new breed of sales AI

Sales is harder than ever, and too many AI sales tools underdeliver. We’ve flipped the script — giving you AI that works out of the box, scales effortlessly, and keeps you in control.

Built on real, verified data

Unlike other tools that rely purely on AI-generated insights, Apollo AI starts with real data for rich, more accurate insights.

AI that works everywhere you do

Book more meetings in less time by automating your research, scoring, outreach, & more with embedded AI sales assistants.

AI automation on your terms

Optimize processes at your own pace — take the wheel with AI as your co-pilot, or let it run on autopilot when you're ready.

Apollo sales AI is built by leading sales experts, with battle-tested best practices baked in from day one.

Intelligence that grows with you

As you grow, Apollo AI learns from your performance and industry trends, continuously adapting to your selling style.

The #1 AI sales assistant for small businesses

According to G2's 2025 Grid® for top AI Sales Assistant Software products.

Gong

Clay

ZoomInfo

Fathom

Instantly

Automate your entire workflow,
from first touch to close

01 Research

Find and prioritize your best opportunities

Apollo AI does the heavy lifting — surfacing the right personas, companies, and buying signals instantly, so you can focus on strategy, not spreadsheets.

Uncover key decision makers and personas
Discover lookalike accounts to expand your reach
Pull lead lists with natural language, not filters
Research & prioritize leads using real-time web data

02 Write

Create personalized outreach in seconds

Whether you need a full email or just the perfect opening line, Apollo AI helps you write fast and sound like you.

Generate complete emails or just specific sections
Personalize with company news and insights
Match tone and style to your brand voice

03 Engage

Connect across every channel — automatically

Reach prospects where they are, with messages that resonate. Apollo AI helps you scale your outreach without sacrificing quality.

Automate engagement across email and phone
Trigger follow-ups based on prospect behavior
Keep messaging relevant with real-time signals

04 End-to-End Execution

Let AI handle all the heavy lifting

You have enough on your plate. Let Apollo AI take care of the most tedious tasks throughout your entire workflow, so you can stay focused on closing.

Get pre-meeting insights on contacts and accounts
Analyze calls and emails to uncover what matters
Ask Apollo's AI chatbot for synthesized insights across transcripts

Built using Google Gemini

apollo SALES ai at work

Smartling’s BDRs send 10x more personalized emails with Apollo AI

Grace Feeney

Sr. Manager of Sales Dev and Ops at Smartling

apollo SALES ai at work

Apollo AI boosted Brew Interactive’s response rate as high as 60%

Marcus Ho

Managing Director at Brew Interactive

apollo SALES ai at work

Examiz increased their reply rate by 50% with Apollo’s Sales AI

Daniel Rossman

Co-Founder and CEO of Examiz

apollo SALES ai at work

Afriwise boosted their reply rates by 200% in just one week

Katlego Mzangwe

Sr BDR at Afriwise

apollo SALES ai at work

Growth Marketing Firm’s engagement rates jumped 20%

Jesse D’Agostino

RevOps at Growth Marketing Firm

apollo SALES ai at work

SDRs at Axya cut their prospecting research time in half

Keven Minier

SDR at Axya

apollo SALES ai at work

Oktana’s conversion rate is up 130% thanks to Apollo’s Sales AI

Fabian Segurondo

Sr. Growth Consultant at Oktana

apollo SALES ai at work

Airtasks classified 20k+ companies in one day with Apollo AI

Sergey Grushko

Co-founder & CEO at Airtasks

apollo SALES ai at work

Neurofit 3x their personalized emails with Apollo’s Sales AI

Alexander Theodorou

Founder & CEO at Neurofit

Sell smarter with these
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Read

The State of AI in Sales in 2025

Watch

AI, Actually: The No-BS Series on AI in Sales

Learn

How to Use AI Power-ups to Accelerate Prospecting

Get ahead of the competition with sales AI that works for you (not the other way around)

Automate the busywork, keep the control, and tap into the world’s most reliable B2B data — what’s the downside? Start winning more deals with Apollo AI today.

Finally, sales AI that actually works

A new breed of sales AI

The #1 AI sales assistant for small businesses

Automate your entire workflow,from first touch to close

Find and prioritize your best opportunities

Create personalized outreach in seconds

Connect across every channel — automatically

Let AI handle all the heavy lifting

Smartling’s BDRs send 10x more personalized emails with Apollo AI

Apollo AI boosted Brew Interactive’s response rate as high as 60%

Examiz increased their reply rate by 50% with Apollo’s Sales AI

Afriwise boosted their reply rates by 200% in just one week

Growth Marketing Firm’s engagement rates jumped 20%

SDRs at Axya cut their prospecting research time in half

Oktana’s conversion rate is up 130% thanks to Apollo’s Sales AI

Airtasks classified 20k+ companies in one day with Apollo AI

Neurofit 3x their personalized emails with Apollo’s Sales AI

Sell smarter with theseAI resources

Get ahead of the competition with sales AI that works for you (not the other way around)

Automate your entire workflow,
from first touch to close

Sell smarter with these
AI resources